KMID : 1023120130110050909
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Korean Journal of Aesthetic Society 2013 Volume.11 No. 5 p.909 ~ p.916
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Difference in Appearance Management Behavior in Accordance with Personal Color Awareness of Single Women of 20~30¡¯s
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Hong Soo-Nam
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Abstract
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This study looked into difference in appearance management behavior in accordance with personal color awareness of single women of 20~30¡¯s. Overall personal color awareness was 3.68, which is higher than average. The recognition status is that 70.1% of people did not exactly know what personal color is. Awareness in accordance with population statistical characteristic was higher for people who are more open minded or have a friend of opposite sex. They rarely had any diagnosis experience. Overall appearance management behavior was highest for skin. The difference in appearance management behavior of makeup was highest in 20¡¯s and of hair, cosmetic surgery, skin behavior was highest in 30¡¯s. Overall appearance behavior management was high if they were open minded, have a friend of opposite sex. Difference in personal color awareness in accordance with appearance management behavior was sorted into a high group and a low group. Overall appearance management behavior and sub factor, such as make-up, hair, and skin-related behavior, was higher in the high group. Also, in accordance with recognition status, overall appearance management behavior and sub factor, such as make-up, hair, and skin-related bahavior, was higher. Furthermore, makeup and hair-related behavior was higher in accordance with diagnosis status.
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KEYWORD
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Single women of 20~30¡¯s, Personal color, Appearance management behavior
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